Villa Camille - Cannes, French Riviera

Exceptional residence innovatively transformed into a hotel brand: +24% RevPAR in 3 months with digitalized hospitality.

Pricing Strategy

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Positioning

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Branding

Overview

Nestled in the heights of Cannes, Villa Camille is a premium guesthouse operated as a private boutique hotel. Our mission: to reposition the villa as a profitable and automated hotel product without compromising on quality or the seamless customer experience. By integrating branding, automation, and distribution strategy, we have transformed an artisanal management approach into a controlled performance model.

Team

President

Sébastien Bellemain

President

Sébastien Bellemain

President

Sébastien Bellemain

Strategic Operator

Noé Mirande

Strategic Operator

Noé Mirande

Strategic Operator

Noé Mirande

Deliverables

Refined brand guidelines and visual identity

Website by Lauvern Agency with Guesty integration

Automated templates (contracts, messages, check-ins)

Comprehensive Digital Management Portfolio

Lifestyle photo/video package for OTA distribution and social media

"Everything has become seamless: bookings, payments, communication. It feels like there's nothing left to manage, yet we continue to profit."

Julie, Manager, Villa Camille

Julie, Manager, Villa Camille

Julie, Manager, Villa Camille

Branding

Villa Camille has been reimagined as a standalone brand, blending the charm of an upscale guesthouse with the exclusivity of a boutique hotel. The goal: to create a timeless visual universe that appeals to both premium travelers and distribution partners. We've crafted a strong identity rooted in Cannes' refinement: elegant typography, a beige and sand palette inspired by Mediterranean light, and a simple yet distinctive visual signature. Every element—from the website to welcome documents—now embodies the same tone: calm, prestige, and consistency.